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  • Издательство: HarperBusiness
  • Год: 1993
  • ISBN: 978-0887306358
  • Кол-во страниц: 352
  • Загружен: 06 Jan 2010 00:36
  • Размер файла: Неизвестно
  • Просмотров: 1351
  • Нумерация страниц в тексте: есть
  • Соответствие оригиналу: да
  • Статус вычитки: нет
  • Язык: Английский

Содержание (оглавление)

Note on the Author Introduction
PART I
THE NEED FOR CREATIVE THINKING
Take-Away Value
The Theoretical Need for Creativity
The Practical Need for Creativity
Information and Creativity
Misperceptions About Creativity
Sources of Creativity
Lateral Thinking
Perception and Processing
Design and Analysis
The Uses of Creative Thinking
PART II LATERAL THINKING TOOLS AND TECHNIQUES
The Six Thinking Hats
The Creative Pause
Focus
Challenge
Alternatives
The Concept Fan
Concepts
Provocation
Movement
Setting Up Provocations
The Random Input
Sensitizing Techniques
Group or Individual
PART III THE APPLICATION OF CREATIVE THINKING
Application
Everyday Creativity/Specific Creativity
The Creative Hit List
Introduction of Creativity
Responsibility
Structures and Programs
Training
Formats
Evaluation
Summary
Appendixes
1 The Lateral Thinking Techniques
2 Notes on the Use of the Lateral Thinking
Techniques
3 Harvesting Checklist
4 Treatment of Ideas Checklist
Index

  Загрузить De Bono E. Serious Creativity

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Скриншот
De Bono's term "lateral thinking" (the title of a previous book) refers to problem-solving by apparently illogical methods. In a fertile user's manual to the mind, de Bono, a prolific author and business consultant, tackles creative thought as a skill that can be taught, a systematic process of breaking free of old concepts and finding alternatives. In an informal, discursive style, he presents an arsenal of techniques for cultivating ideas and harvesting the usable onesto avoid mixed metaphor; also, harvest is late stage of agricultural process, so should come after 'nurture' or 'cultivation' . Rooted in his theory that creativity flows out of the way human perception works as a self-organizing information system, these techniques ****** random word generation, multiple focuses, "provocations" that provide a novel framework through which to look at things, and the "six hats method" encouraging cooperative exploration instead of adversarial thinking. His insights seem broadly applicable to business, education, law and other fields.



Психологический юмор, анекдоты